Remember: Done is better than perfect!
Day 1: Congrats! Your license is in!
Agents must sign up with the Reno Sparks Association of Realtors (RSAR) within 10 days of their license being active.
Click here to find the form. Text Matt at 775-225-5009 if you need any help!
Day 2: Business License
:The State of Nevada also requires Realtors to have a business license.
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Day 3: NNRMLS
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1. Once you sign up with the Reno Sparks Association of Realtors (RSAR), you should expect your MLS log in information to arrive to in your email within 2-3 business days.
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Day 4: Business Materials
1. Order your business cards, signs, and name tag.
2. You can order from our preferred vendor, Kitson Creative by clicking: here
- OR - you can order from another vendor
3. Any materials should be Broker approved before ordering, especially if you're ordering from any company other than Kitson Creative.
4. All marketing materials should always include: Brokerage name and logo, your license number, Realtor logo, MLS logo, Equal Housing logo
5. You can look up your real estate license number at any time by clicking: here
Day 5: Paragon
Getting to know your MLS programs is crucial!
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Day 6: Transaction Desk
If Paragon is your most important MLS tool, then Transaction Desk is a very close second.
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| 2022 Forms Checklist.docx |
Day 7: Homesnap
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1. Download the Homesnap Pro app
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Day 8: Study the Market
"How's the market?" This is the number one question we are asked by consumers. Are you prepared to answer?
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Day 9: Study the industry
You have access to Inman News through your RSAR membership. It's important to know what's going on in our industry on a national scale.
Click here for information on how to set up your Inman profile!
Day 10: Safety
You're going to encounter a lot of strangers in this line of work. One of the best tools we have to keep us safe in the field is available from SNR: FOREWARN
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Day 11: Master your agent bio
When you’re writing your agent bio, you want to be both informative and engaging, ensuring that you stand out from the crowded field of agents in your market.
Here are some tips:
1. Choose between first and third person: "I" vs. "Your Name" Be consistent
2. Honesty is the best biography: As a Realtor, you are there to guide your clients towards the best possible home for them. Why should they trust you? Talk about things that show you’re a hard worker, a straight shooter and that this is the job you love doing.
3. Keep it clean and quick: Use short, clean phrases that are easy to understand. Use appropriate professional fonts and standard font sizes to avoid exhausting readers’ eyes. Speak as an expert in your field, but use language anyone can understand.
4. Closing strong is important: Consider whether you want to end with a call to action, a paragraph about your personal interests, or a quote or testimonial.
Here are some articles for more tips and examples:
https://www.inman.com/next/13-knockout-examples-of-how-to-write-an-agent-bio/
https://www.inman.com/2022/10/07/7-essential-types-of-writing-every-busy-real-estate-agent-should-learn/
Day 13: Google my Business
Google is searched over 8 BILLION times per day. Of those searches, research says that over 40% are LOCAL searches.
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Day 14: Social media
The key is to pick one platform to start, get going, and improve as you go. Don't try to make it perfect!
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Day 15: Run Comps
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"Comps" stands for comparable sales or comparable properties. Whether you're representing a buyer or seller, it's important to identify the market value of a property.
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Day 16: Write an offer
One of your goals as a new agent should be to become very familiar with the Residential Offer & Acceptance.
1. Pick a random house on MLS (this could be your dream home, a house in your neighborhood, etc.)
2. Following the How to Write an Offer video tutorials, write a practice offer in TransactionDesk
3. Make notes of questions or areas that confuse you
4. Meet with Matt or Lauren to review and cover your questions. Text either one to set an appointment
Matt 775-225-5009 OR Lauren 775-379-8339
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Day 17: Listing presentation
The first thing to know: There is no ONE perfect way to do a listing presentation! In fact, we think of it less like a "presentation" and more like a consultation.
Put together a sample listing presentation (or marketing presentation, or consultation, whatever you want to call it!) This can take many forms, but a good listing presentation should include: Comps and market stats, Marketing plan, Estimated net, and a little about you/Solid Source.
Below are several examples for you. You can create your presentation using Powerpoint, Canva.com, in CloudCMA on your MLS dashboard, or simply on a Word document.
1. Watch the videos below and consider the examples
2. Pick a house
3. Create a listing presentation & share with us for feedback
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Ninja Selling Listing Consult Seller Q's |
5 Points of Value for Sellers |
Day 18: Buyer Consultation
Just like you need to prepare to meet with potential sellers, you also want to be prepared to meet with potential buyers.
Some agents just ask potential buyers qualifying questions on the phone, while some agents share a full blown presentation.
There's no wrong way to consult with a buyer, but you should be prepared to discuss the process with potential clients.
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Day 19: Familiarize yourself with neighborhoods and listings
It's important to become familiar with current inventory and various neighborhoods. Even if you grew up in Reno, it's good to revisit different areas because change is constant.
Some ideas to consider:
1. Identify some vacant listings in various areas around town, and schedule agent previews. Be sure to leave feedback! (See video below on how to do this)
2. Visit open houses: Be sure to identify yourself as an agent when you arrive
3. Visit New Home Developments: Use a site like newhomesource.com to identify new communities. Visit their sales office and preview the models. Ask questions like: Do you have any standing inventory? Is there a waitlist? What is the total build time?
Bonus! New home developments are a great opportunity to share new content on your social media
How to Schedule a Showing Vs. How to Schedule an Agent Preview
Day 20: Announce your new profession
This is not the CIA and you don't want to be a "secret agent!" Everyone you know should be aware that you are now a licensed Realtor and that you are now their trusted advisor for all things real estate.
Check out this email with ideas for new agents to market themselves:
https://www.inman.com/next/5-strategies-newbie-real-estate-agents-can-use-to-market-themselves-without-sounding-like-an-inexperienced-rookie/
1. Send out an email offering your friends some promotional item or service. (Free home warranty with a purchase, free home valuation, etc.) Don’t mention that you just got your license; pretend that you’ve been selling real estate for a while now and “Gee, I’ve been so busy I’ve lost touch. Let’s get together soon!"
2. If it’s holiday time, send out holiday cards with your business card enclosed. Write a “personal” note in each — “What a great year it’s been! Looking forward to even more prosperous 2007 for all of us” or something like that.
3. Send out a “Happy New Year” (any time of year) family newsletter with all the happenings in your life, including your venture into real estate. Don’t be specific as to when your career started — just that it did start and you love it! Be sure to include your business card.
4. Use Your CRM to send a regular Newsletter
5. Send thank-you cards every day … to anyone who helped you out that day. Some sales trainers advise sending out five thank-you cards every single day, and it’s not a bad idea. Not only does this practice put you in a grateful frame of mind, it also gets your business card out there in the hands of the public.
Day 21: Homebot
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Automated Home Valuation Tool
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day 22: Practice your scripting
Spend time (every week) working on your scripts. When it's time to speak to a potential client, you want to seem confident.
Having a few key questions and points practiced will give you that confidence and win you more clients!
You want to be prepared for:
1. Open house visitors (buyers)
2. Neighbors (potential sellers) at your open house
3. Friends and family who are thinking about moving
4. Online leads
5. Door knocking
6. Expired listing home owners
7. Networking events
and more!
| Tom Ferry Scriptbook.pdf |
Scripts for 4 Important Occasions7 Scripts to Improve Your Confidence |
Scripts and Shifts You Need for Buyers and SellersEnergize Your Language and Talking Points to Activate Your Buyers |
Day 23: Host an Open house
One of the best, most inexpensive ways to meet potential clients and get your name out there is to host open houses.
Prospecting trends change but any experienced agent will tell you to do open houses as a new agent!
1. Read the PDF guide on below
2. Schedule one (or more!) open houses to host
| hosting_an_open_house.pdf |
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day 24: Identify and meet with strategic partners
Why only focus on your database, when you can tap into the database of other professionals? Create a network of individuals that you can refer business to and receive referrals from.
You can attend business network mixers (a simple Google or Facebook search shows they are always going on) to meet other professionals like those listed below. Or better yet, get some likeminded business pros together and create your own marketing group!
Leverage their business to get more sales.
CPAs
Financial Planners
Title Reps
Lenders
Estate Attorney
Home Warranyy
Day 25: Business & Marketing Plan
Your business plan can a Word document or a napkin - It doesn't matter to us, as long as it's done!
Come meet with us when you're done (or working on it) so we can help as needed.
What you need to decide:
1. What are your measurable goals?
2. What is your monthly business budget?
3. What days and hours are available to work?
4. What prospecting activities will you do and how will those look on a weekly schedule?
Here is a sample of a simple business plan:
| Business Plan SIMPLE sample.pdf |
Want something with more content? Try this template:
| Marketing Action Plan.pdf |
day 26: Reach out to your database
Over time, most agents seek to work "by referral only." This means that most of your business comes from your sphere of influence, or those people referring their friends to you.
So, you need to get comfortable with making regular contact with your database!
Here are 7 reasons to reach out to your database without feeling salesy:
1. Call just to check in: That’s it. Not real estate-related. See how they are. Ask how their business is. Ask if there’s anything you can do for them. Wish them well, and let them know you’re there for them.
2. Check in via text: Not a talker or know that your clients aren’t? Take the same approach as the first idea but via text. Just a simple: “Hey, it’s (your name), you popped into my head today, and I just wanted to check in with you and see how you and your family are. If there’s anything I can do for you, just let me know. Have an amazing day, and know I’m here for you guys!”
3. Invest in some Pop-By Stops: You know what says, “I’m thinking about you” in a powerful way? A simple stop by a great client’s house with a small gift. It doesn’t have to be fancy or expensive, just thoughtful.
Example: A festive fall pumpkin with a note that says, “I’m always ready to carve out time for your questions! Thanks for being a great client!”
4. Send a birthday or home-iversary card: Card sending is almost a lost art these days, so receiving one is even more special.
5. Send a holiday card: I love the idea of holiday cards, but I do not like the idea of sending just a holiday card if you’ve ignored your clients all year round and just send the obligatory Christmas card. To me, that doesn’t feel authentic or genuine. Instead — send a Thanksgiving one or Halloween or New Year, but always call first. Just a check-in call and let them know you’re thinking of them this season, Then, follow it up with a card.
6. Send a certificate for a CMA: This doesn’t have to feel salesy. Call it a Neighborhood Market Report. Include a note (and a follow-up call) that says, “Hey, I know there is a lot on the news and in the media right now about home values and the market, and that has a lot of people questioning what that means for them. If you have those same questions, know that I am here to help.” See? That’s not salesy — that’s service.
7. Get social with a 15 and 5 strategy: Spend 15 minutes on Facebook each day to look at five clients’ profiles, and like or comment on their posts. It’s a subtle way of staying top-of-mind that takes very little time.
Day 27: Consider Additional designations
Do you ever see abbreviations after an agent's name? Like ABR, CRS, etc.?
Consider the additional education opportunities and resources available by earning designations available through NAR.
You can learn more by clicking here.
Day 28: Master the "Power hour"
The best agents in the business spend an hour a day prospecting for new business and maintaining current relationships.
Create a plan for how you CONSISTENTLY will spend one hour each day creating new business opportunities.
This will be based off of the business plan you created on Day 25. It may not be exactly an hour but it should be a short and easy plan you can replicate daily.
If you commit to five meaningful hours a week of prospecting time, your business will begin to flourish.
Here are two different examples of how this could look:
20 Minutes: Call "Most Likely to Sell" Owners on Homesnap
20 Minutes: Call CINC Buyer Leads
10 Minutes: Send 2-3 handwritten cards (home anniversary, birthday, thank you)
10 Minutes: Call 2-3 homeowners in CRM and offer a free annual home valuation update
10 Minutes: Record and Post on Social Media
10 Minutes: Send happy birthday messages on social media and comment on 5 relevant posts from local businesses
20 Minutes: Call CINC Buyer Leads
20 Minutes: Call 20 homeowners closest to new listings - Offer free CMA/Invite to Open House
Day 29: Schedule your Post Licensing Education
There are many venues that offers Post Licensing education throughout the year. Don't wait until the last minute! You need 30 LIVE hours (in-person or Zoom) so get it scheduled.
RSAR: Bi-monthly, in-person and Zoom options
Click here for more info
Ticor: Bi-monthly, Zoom only
Click here for more info
Northern NV Real Estate School: Quarterly, in-person, completed in 3 days
Click here for more info
Day 30: Schedule a meeting
